Mastercard / United Arab Emirates / Global / 2021التصميم والتغليف · الرقمي والتقنية · التجارة الإبداعية
Touch Card.
Mastercard introduced a tactile card standard to help blind and partially sighted people identify payment cards independently.
- العلامة التجارية
- Mastercard
- الوكالة
- McCann New York; Mastercard
- السوق
- United Arab Emirates / Global
- المنطقة
- عالمي
- السنة
- 2021
التحدي
Make flat payment cards easier to distinguish by touch as raised numbers and other tactile cues become less common.
الفكرة
Credit, debit and prepaid cards use differently shaped edge notches. The design was developed with accessibility partners and co-designed with IDEMIA, with an initial UAE launch through Ajman Bank.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- Clio Awards 2023Clio Awards / Film / 61 Seconds to Five Minutesبرونزية
- Clio Awards 2023Clio Awards / Audio Craft / Sound Designفضية
- Cannes Lions 2023Direct – E04 LAUNCH / RE-LAUNCHبرونزية
- Clio Awards 2023Clio Awards / Direct / Use of Productبرونزية
- Clio Awards 2023Clio Awards / Innovation / Product Innovationبرونزية
- Clio Awards 2023Clio Awards / Design / Product Designبرونزية
- Clio Awards 2023Clio Awards / Creative Commerce / Payment Solutionsذهبية
- Cannes Lions 2022Media – E04 USE OF INTEGRATED MEDIAبرونزية
- Cannes Lions 2022Design – D02 POINT OF SALE, CONSUMER TOUCHPOINTS & IN-STORE COLLATERALفضية
- Shorty Impact Awards 2022 — Winner, Disability Awareness (https://shortyawards.com/7th-impact/touch-card)
فريق العمل
- العلامة التجارية
- Mastercard
- الوكالة الإبداعية
- McCann New York
- Co-design
- IDEMIA
- Accessibility partners
- Royal National Institute of Blind People; VISIONS
- Initial UAE issuer
- Ajman Bank
- Featured actor
- Marilee Talkington
