Uber Boat by Thames Clippers / UK / 2025Digital & Tech
Redefining How London Experiences River Travel.
Uber Boat by Thames Clippers replaced a generic ticketing app with its own real-time river app, including live tracking of every boat on the Thames.
- Brand
- Uber Boat by Thames Clippers
- Agency
- Brandwidth
- Market
- UK
- Region
- Global
- Year
- 2025
The challenge
Passengers bought tickets in a third-party app with no journey planning, live times or capacity data, so they pieced trips together from timetables and pier signs. The team's insight was that uncertainty stops people using the river.
The idea
Brandwidth built native iOS and Android apps on a new data pipeline that combines live GPS, timetables, capacity and river conditions. Features include 'Where's My Clipper?' live vessel tracking, a journey planner, Apple Pay and Google Pay, layered maps and a River Guide of curated routes.
Results
- According to The Drum Awards entry, revenue rose 32% after launch and 66% year on year.
Case study source: The Drum Awards Source ↗
Awards
- The Drum Awards for Marketing EMEA 2026 Bronze (Digital Experience)
Credits
- Creative agency
- Brandwidth
