Seara / Saudi Arabia / 2024Film
Seara: Togetherness.
Seara celebrated family togetherness in a film that moves through different generations and moments.
- Brand
- Seara
- Agency
- FP7 McCann
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Connect the food brand with the many everyday situations that bring Saudi families together.
The idea
A colourful, continuously transitioning film follows different generations and modern family settings, with Seara present throughout.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Seara
- Creative agency
- FP7 McCann
- Production
- Camouflage Productions
- Director
- Jesse James McElroy
- Director of photography
- Mila Shamraeva
