Roco / Saudi Arabia / 2024Film · Social
To the Nation's Tune.
Roco marked Founding Day 2024 with 'To the Nation's Tune', an original cartoon-style song that teaches children pride in the homeland.
- Brand
- Roco
- Agency
- Habbar
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
The task was to deliver a national message to children in a likeable cartoon style without oversimplifying it.
The idea
Habbar wrote and produced an original song and animated it in a cartoon style for young viewers. Built on the traditional 'ya leil dana' refrain, the lyrics celebrate the Kingdom's culture, arts, hospitality and its kings, with a chorus that says however long time runs, the nation's glory endures. It was released on Roco's channel on 19 February 2024.
Case study source: Habbar case study Source ↗
