HungerStation / Saudi Arabia / 2026Film · Social
Three Centuries of Pride.
HungerStation's Founding Day 2026 film told the founding story through the eyes of a young boy, presenting the day as a legacy handed from one generation to the next.
- Brand
- HungerStation
- Agency
- WKK
- Market
- Saudi Arabia
- Region
- GCC
- Year
- 2026
The challenge
HungerStation wanted a large-scale patriotic production to feel personal and relatable rather than something watched from a distance.
The idea
A young boy is placed inside key moments of the story, and his curiosity and reactions ground the scale of the production. Through him, Founding Day becomes a living legacy passed between generations. The film ran on 21 February 2026 under the line 'Three centuries of pride' (ثلاثة قرون من العزّ).
Case study source: Ads of the World Source ↗
