The National / UAE / 2021Design & Packaging · Social
#TheNationalGhafPaper.
The National marked the UAE’s 50th anniversary with a newspaper printed on plantable ghaf-seed paper.
- Brand
- The National
- Agency
- Havas Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
Celebrate UAE's 50th anniversary while encouraging sustainability through a National Day edition.
The idea
Seed paper containing Ghaf seeds became a UAE National Day edition and Instagram competition prize for residents.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The National
- head of marketing and communications
- Mireille Puskulian
