Emirates NBD / United Arab Emirates / 2020Film · Social · Digital & Tech
The Wise Ones.
A film series uses real customers' stories to make financial prudence approachable and entertaining.
- Brand
- Emirates NBD
- Agency
- FP7 McCann Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Help people navigate financial uncertainty by demonstrating how the bank's products could make everyday saving and spending more rewarding.
The idea
FP7 used customer data to identify people making smart use of bank products, then told their stories through the admiring, envious or puzzled people around them. Each film reveals the real customer and how they use the product.
Case study source: Campaign Middle East Source ↗
Awards
- WARC Awards for Media — Silver, Data (announced 2022; source: https://aws2.campaignasia.com/article/warc-announces-awards-for-media-winners/475099)
- AME Awards 2021 — Finalist, Best Use of Discipline: Data (source: https://www.ameawards.com/Winners/list/125fe19a-4f68-4e1d-9d84-8739e9433155)
- AME Awards 2021 — Finalist, Products & Services: Financial Services (source: https://www.ameawards.com/Winners/list/125fe19a-4f68-4e1d-9d84-8739e9433155)
Credits
- Creative agency
- FP7 McCann Dubai
- Strategy lead and films director
- Tahaab Rais
- Regional executive creative directors
- Olly Robinson and Fouad Abdel Malak
- Production company
- Dejavu
- Director of photography
- Bobby Dhillon
- Music composer
- Joe Dickinson
- Chief marketing officer, Emirates NBD
- Moadh Bukhash
