Al Zorah City / الإمارات / 2026الأفلام · التواصل الاجتماعي · الرقمي والتقنية
The UAE's Best-Kept Secret.
Al Zorah City used residents' voices to present its Ajman destination as a secret they would rather keep to themselves.
- العلامة التجارية
- Al Zorah City
- الوكالة
- We Are Social
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Build awareness of a coastal destination by showing what already exists, rather than relying only on future development plans.
الفكرة
Resident-led stories playfully downplay the destination's appeal while revealing its mangroves, beaches and relaxed way of life.
مصدر دراسة الحالة: Ads of the World المصدر ↖
فريق العمل
- العلامة التجارية
- Al Zorah City
- Creative agency and production
- We Are Social
- Associate creative directors
- Jack Rogers; James Young
- Director and director of photography
- Hamid Baabde
