Red Bull / عالمي / 2021الفعاليات والرعاية · الأفلام
The Tunnel Pass Project.
Brand partners contributed equipment and preparation to Dario Costa’s flight through two road tunnels.
- العلامة التجارية
- Red Bull
- الوكالة
- Serviceplan Austria
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2021
التحدي
The project needed partners whose products could make a practical contribution to a demanding aviation attempt.
الفكرة
BMW M supported virtual-reality preparation with footage captured at the pilot’s eye level, while Hamilton developed a removable watch dial for the cockpit. The flight through Türkiye’s Çatalca tunnels became the centre of films and partner storytelling.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Clio Awards 2022Clio Awards / Branded Entertainment & Content / Partnerships/Co-Creationبرونزية
- Clio Awards 2022Clio Awards / Experience/Activation / Eventsبرونزية
فريق العمل
- العلامة التجارية
- Red Bull
- Pilot
- Dario Costa
- Brand Partners
- BMW M; Hamilton
