Red Bull / Global / 2021Events & Sponsorship · Film
The Tunnel Pass Project.
Brand partners contributed equipment and preparation to Dario Costa’s flight through two road tunnels.
- Brand
- Red Bull
- Agency
- Serviceplan Austria
- Market
- Global
- Region
- Global
- Year
- 2021
The challenge
The project needed partners whose products could make a practical contribution to a demanding aviation attempt.
The idea
BMW M supported virtual-reality preparation with footage captured at the pilot’s eye level, while Hamilton developed a removable watch dial for the cockpit. The flight through Türkiye’s Çatalca tunnels became the centre of films and partner storytelling.
Case study source: House of Communication Source ↗
Awards
- Clio Awards 2022Clio Awards / Branded Entertainment & Content / Partnerships/Co-CreationBronze
- Clio Awards 2022Clio Awards / Experience/Activation / EventsBronze
Credits
- Brand
- Red Bull
- Pilot
- Dario Costa
- Brand Partners
- BMW M; Hamilton
