⁨The Treeless Map⁩.

⁨Serviceplan's Karim Mroueh: 'To align with Saudi Arabia's climate goals – and Jameel Motorsport's commitment to that vision – we wanted to turn gaming hours into learning hours.' The campaign set out to reach young people, who it says spend an average of 22 hours a week on platforms like Fortnite, with a message about deforestation (Campaign Middle East).⁩

⁨In Fortnite, trees supply the wood players use to build and protect themselves. The Treeless Map removes them, forcing players 'to adapt to a harsher landscape, reflecting the real-world consequences of environmental destruction', and carries the campaign's figure that 2,400 trees are cut down every minute. It drew new followers to the Jameel Gaming Instagram account; Campaign Middle East notes it is not sponsored or endorsed by Epic Games.⁩