Harley Owners Group Dubai Chapter / الإمارات / 2025الأفلام · التواصل الاجتماعي
The Tough Nuts Choir.
Thirty Harley-Davidson riders sang an original song about getting checked for prostate and testicular cancer, for Dubai's Harley owners' group and healthcare provider NMC.
- العلامة التجارية
- Harley Owners Group Dubai Chapter
- الوكالة
- Tuesday Communications
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
The entry says many men in the UAE avoid screening because they see it as a sign of weakness, and clinical warnings weren't working.
الفكرة
Tuesday Communications wrote a song, vetted by doctors and by the Harley community, and recorded it with 11 riders on lead vocals, none of them singers. Thirty riders performed it in a music film shot at Dubai's Half Desert, shared by the Harley community with no paid media.
النتائج
- 2 million+ organic views across 24 countries, according to the Dubai Lynx entry
- Early screening bookings up 200% during the campaign, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Healthcare – Entertainment - Brand-led Education & Awarenessبرونزية
فريق العمل
- الوكالة الإبداعية
- Tuesday Communications
- الإنتاج
- Mango Jam Studio
- الإنتاج
- Feel Productions
- ما بعد الإنتاج
- Adgrains Studio
- Film Direction, Tuesday Communications
- Alok Gadkar
- Song Writing, Tuesday Communications
- Shamrock Nevis
- Art Lead, Tuesday Communications
- Mangesh Zemse
- Art Direction, Tuesday Communications
- Yogesh Bhusare
- Choreographer, Tuesday Communications
- Buddy Porteria
- Choreographer, Tuesday Communications
- Alaina Roy
- Production Coordination, Tuesday Communications
- Srini Subburajan
- Creative Consultant, Independent
- June Laffey
- Sound Production, Mango Jam Studio
- Wilbur D'Costa
- Audio Engineer, Mango Jam Studio
- Sandeep Sequeira
- المؤلف الموسيقي، Mango Jam Studio
- Darrel Mascarhenas
- إنتاج الفيلم، Feel Productions
- Sandip Shivtarkar
- Cinematography (freelance)
- Timothy Fare Mathews
- إنتاج الفيلم، Feel Productions
- Angee Ibrahim
- إنتاج الفيلم، Feel Productions
- Jayvee John Vonn
- Public Relations, Lisa Drury Consulting
- Lisa Drury
