Al-Futtaim IKEA / الإمارات / 2026التواصل الاجتماعي · الرقمي والتقنية · العروض الترويجية
The Swedish Test.
For back-to-school season, IKEA UAE turned the challenge of pronouncing its Swedish product names into a TikTok game with gift cards at stake.
- العلامة التجارية
- Al-Futtaim IKEA
- الوكالة
- Ogilvy Amsterdam
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Create a playful, participatory back-to-school experience that draws people into the brand during a busy season.
الفكرة
A voice-recognition filter tests players on IKEA product names, moving from familiar names to harder ones. Correct answers increase the chance of winning an IKEA gift card, encouraging people to share their attempts.
النتائج
- Ogilvy's executive creative directors reported that users spent an average of more than two minutes interacting with the brand.
مصدر دراسة الحالة: Ogilvy المصدر ↖
فريق العمل
- العلامة التجارية
- Al-Futtaim IKEA
- الوكالة الإبداعية
- Ogilvy Amsterdam
- Executive creative directors
- Nicolás López and Fernando Montero
