The Subconscious Order.
A HungerStation app feature used the phone's front camera to track which food images held a user's gaze, then suggested that dish from nearby restaurants.
- Brand
- HungerStation
- Agency
- VML
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
On average, an adult spends approximately 132 hours per year looking at mind numbing menus online before deciding what to eat, indecision that frequently results in making the wrong call. Psychologists refer to it as “choice overload."
How could HungerStation, the leading food delivery app in Saudi Arabia, help people make the right food choice?
The idea
Introducing the 'Subconscious Order' – a new feature on the HungerStation app that recognizes when a person has been hopelessly scrolling and provides an innovative tool to help them decide what they really crave. As a variety of delicious cuisines are displayed, a front-facing camera meticulously tracks the eye’s interest using advanced algorithms, and then smart AI narrows down the options and presents a data report of what the subconscious mind is craving and provides the user with a list of relevant HungerStation restaurants to order from.
Results
- 2.5M media impressions and 630K portal visits
- 78K new customers in the first two weeks
Case study source: VML Source ↗
