The Story of Guests.
IHG's Ramadan 2026 film, told through a child's eyes, rounds up the guests every host knows, from the early arrival to the loud storyteller, and carries that hospitality into its hotels.
- Brand
- IHG Hotels & Resorts
- Agency
- Magnitude Creative
- Market
- Saudi Arabia, UAE
- Region
- GCC
- Year
- 2026
The challenge
In Ramadan, every home becomes a place of hospitality, the role IHG's hotels play all year. The brand wanted a Ramadan film for Saudi Arabia and the UAE that started from that shared ritual of hosting.
The idea
Almost all of the film takes place inside a family home, which Magnitude Creative says is rare for a hotel brand. Through a child's eyes it introduces the familiar guests: the early arrival, the cheerful one, the quiet observer and the loud storyteller, each welcomed the same way. IHG then extends that welcome to its hotels. Gregoris Rentis directed for Wonderful Films, and the film ran on IHG's social channels, in its hotels and rooms, and on its websites.
Case study source: LBB Online Source ↗
Credits
- Executive creative director
- Karim Sherif
- Associate creative director
- Kedar Kadam
- Production company
- Wonderful Films
- Director
- Gregoris Rentis
