HungerStation / Saudi Arabia / 2025Digital & Tech · OOH
The Shaded Route.
An in-app navigation feature for HungerStation riders in Riyadh that tracks the sun and city shade sources to plot the most shaded delivery route in extreme heat.
- Brand
- HungerStation
- Agency
- VML
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Results
- Rider retention up 20% and satisfaction up 15%
- Peak midday deliveries up 20%
- Over 3K riders using it daily
Case study source: VML Source ↗
