UnipolMove / إيطاليا / 2022الأفلام · الرقمي والتقنية
The Race.
A swimmer racing along an imagined motorway dramatised the arrival of competition in electronic toll payments.
- العلامة التجارية
- UnipolMove
- الوكالة
- Serviceplan
- السوق
- إيطاليا
- المنطقة
- عالمي
- السنة
- 2022
التحدي
UnipolMove needed to introduce an unfamiliar alternative into a market long dominated by one provider.
الفكرة
Olympic swimmer Gregorio Paltrinieri represented the challenger in a race staged as a motorway swimming pool. The film linked better performance with having someone to compete against, supported by targeted digital activity.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- House of Communication lists wins at Touch Point Awards Strategy, the 54th Key Award, NC Digital Award and Italia Che Comunica Awards; award years require confirmation.
فريق العمل
- العلامة التجارية
- UnipolMove
- Featured Athlete
- Gregorio Paltrinieri
- Strategy and Creative Concept
- Stefania Siani
