PENNY / ألمانيا / 2023الأفلام · التواصل الاجتماعي · الإعلانات الخارجية
The Kids.
PENNY built a campaign around the concerns children and young people expressed in their own questionnaires.
- العلامة التجارية
- PENNY
- الوكالة
- Serviceplan
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
The retailer wanted to use its visibility to make young people heard in discussions about the future.
الفكرة
Responses from young people across Germany shaped a film and supporting outdoor and social work. Their worries and hopes supplied the material, allowing PENNY to act as a platform for their voices.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Clio Awards 2024Clio Awards / Film Craft / Music-Adaptedفضية
فريق العمل
- العلامة التجارية
- PENNY
