Mastercard / السعوديةالفعاليات والرعاية · التواصل الاجتماعي

⁨The Priceless Clan⁩.

⁨Mastercard used its Gamers8 sponsorship in Riyadh to win credibility with serious gamers, through a 'Land of Heroes' activation with tournaments, Twitch streamers and targeted social ads.⁩

العلامة التجارية: Mastercard
الوكالة: Carat MENA
السوق: السعودية
المنطقة: السعودية

التحدي

⁨Mastercard had little history with esports, and gamers tend to reward brands that understand their culture and punish ones that don't. The brand needed to reach dedicated players, not casual ones.⁩

الفكرة

⁨As a Gamers8 sponsor, Mastercard ran a 'Land of Heroes' activation with tournaments and exclusive content, partnered with well-known Twitch streamers, and ran targeted social advertising through the Merkury platform. Carat MENA handled the entry.⁩

النتائج

⁨Positive buzz around the brand rose from 26% to 46%, according to the MMA Smarties case summary⁩
⁨More than 750 gamers visited the Mastercard booth during the event, according to the case summary⁩

مصدر دراسة الحالة: MMA Smarties المصدر ↖