⁨Soundtrack Your Iftar⁩.

⁨Every brand was fighting for a place at the iftar table, and Nutella's competition, its SMARTIES case film says, came not only from rival brands but from economic pressures that pushed many people to cheaper, local alternatives.⁩

⁨With Anghami, which the case film calls the region's leading music platform, Nutella and Carat MENA turned recipes into songs. The Saudi artist Asayel sang five tracks whose lyrics carry the ingredients and steps of a Ramadan dessert made with Nutella: Walnut Maamoul, Basbousa, Konafa, Kleicha and Qatayef. In the case film's words, 'With just a tap, mothers could reveal ingredients and follow along'. Ramadan-pack Nutella jars and social posts supported the songs.⁩