PIF / عالميالأفلام · الإعلانات الخارجية · التواصل الاجتماعي

⁨The PIF Effect⁩.

⁨A global PIF campaign under the line 'Invested in Better' that set out to move the story from the size of the fund's deals to what they change in people's lives, with a film, a docu-series and, its case film shows, big screens in London, New York, Paris and Beijing.⁩

العلامة التجارية: PIF
الوكالة: VML
السوق: عالمي
المنطقة: عالمي

التحدي

⁨Headlines about PIF's moves tend to be about power, profit and numbers, the case film says, and stop at the investment, leaving out its impact. The task was to shift the global conversation from what PIF invests in to what that investment changes.⁩

الفكرة

⁨The campaign opened with a film about the ripple effect of PIF's investments, from boardrooms into real lives and communities, followed by a docu-series on the people and projects behind them. It ran, the case film shows, on big screens and posters in London, New York, Paris and Beijing, including a French poster reading 'Accélérer l'innovation c'est l'effet PIF', and on PIF's social channels, with themes such as new travel destinations, gaming and golf.⁩

النتائج

⁨Positive sentiment up 54%, positive earned engagement up 121.9% and positive brand preference up 121.5%, according to the SMARTIES case film, which gives no baselines⁩
⁨24 million engagements and 1.3 billion impressions, by the same film⁩

مصدر دراسة الحالة: MMA SMARTIES KSA المصدر ↖