Visa / CEMEA، including the United Arab Emirates / 2026الأفلام · التواصل الاجتماعي
The New Game Plan.
Visa celebrated unexpected travel moments during the FIFA World Cup 2026 through a campaign featuring Pep Guardiola and Ronwen Williams.
- العلامة التجارية
- Visa
- الوكالة
- Serviceplan Middle East
- السوق
- CEMEA، including the United Arab Emirates
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Connect Visa's travel proposition to the World Cup through the experiences of fans beyond the stadium.
الفكرة
Films show how missed plans and spontaneous detours can become the best part of travelling, positioning Visa as a companion for fans on the move. The campaign ran across 15 countries and 13 languages.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Visa
- الوكالة الإبداعية
- Serviceplan Middle East
- المخرج
- Nalle Sjöblad
- Featured talent
- Pep Guardiola; Ronwen Williams
