Columbia Sportswear / السعودية / 2021التواصل الاجتماعي · الأفلام
Live from the Outdoors.
Saudi creators moved their familiar indoor formats into outdoor locations to demonstrate Columbia’s year-round relevance.
- العلامة التجارية
- Columbia Sportswear
- الوكالة
- Serviceplan Middle East
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2021
التحدي
Columbia was associated with winter clothing in the Middle East. The brand wanted Saudi audiences to see its apparel and footwear as useful across seasons.
الفكرة
A gamer and a fitness creator took their usual content into Saudi landscapes. Films and behind-the-scenes stories turned the change of setting into a reason to explore outside with the brand.
مصدر دراسة الحالة: House of Communication المصدر ↖
فريق العمل
- العلامة التجارية
- Columbia Sportswear
- المخرج
- Rajeev Thottippully
- المدير الإبداعي
- André Couto
- Featured Creators
- Wabdan; Rahaf
