Experience Abu Dhabi / الإمارات / 2023الأفلام
Liwa Desert's Grand Stage.
A film for the Liwa Festival that looks past the racing to the mechanics, racers and fans behind it, lit with 18 to 20 light sources to turn the desert into a stage.
- العلامة التجارية
- Experience Abu Dhabi
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2023
التحدي
For years the Liwa Festival had been an underground haven for motorsport subcultures. Abu Dhabi wanted a film that would put it on the global stage by capturing its soul, not just its speed.
الفكرة
Serviceplan Middle East and Dejavu shot the festival from midday sun to neon-lit night, mixing ambient, studio and practical lights. Tight handheld frames follow the pits, sweeping drone shots show the scale of the desert, and slow motion holds the tension before each start. Gonzalo Oliveró directed, with Anatol Trofimov as director of photography.
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Film Craft – Sound Designفضية
- Dubai Lynx 2025Film Craft – Editingذهبية
- Dubai Lynx 2025Film Craft – Cinematographyذهبية
فريق العمل
- الوكالة الإبداعية
- Serviceplan Middle East
- Production and post-production
- Dejavu
- ما بعد الإنتاج
- Silence Track
- ما بعد الإنتاج
- Music Nerds
- Manager Partner, Serviceplan Middle East
- Natalie Shardan
- Manager Partner, Serviceplan Middle East
- Rami Hmadeh
- Manager Partner, Serviceplan Middle East
- Azhar Siddiqui
- Global Chief Creative Officer, Serviceplan Group
- Alex Schill
- المدير الإبداعي التنفيذي، Serviceplan Middle East
- Nishant Shah
- المدير الإبداعي، Serviceplan Middle East
- André Couto
- المدير الإبداعي، Serviceplan Middle East
- Saleh Elghatit
- المدير الإبداعي المشارك، Serviceplan Middle East
- Sameer Suri
- المدير الإبداعي المشارك، Serviceplan Middle East
- Kenneth Barnes
- المدير الإبداعي المشارك، Serviceplan Middle East
- Kunal Gagwani
- المدير الإبداعي المشارك، Serviceplan Middle East
- Aashna Gopalkrishnan
- المدير الإبداعي المشارك، Serviceplan Middle East
- Daniel Zacatenco
- المدير الفني، Serviceplan Middle East
- Yasir Ali
- Senior Designer, Serviceplan Middle East
- Dana Al-Sheyyab
- كاتب الإعلانات، Serviceplan Middle East
- Zein Sadedin
- Jr. Copywriter, Serviceplan Middle East
- Mariam Maroof
- المدير الفني، Serviceplan Middle East
- Alejandro Bucoy
- المدير الإبداعي المشارك، Serviceplan Middle East
- Rickie Lee Cheyne
- المدير الإبداعي المشارك، Serviceplan Middle East
- Shalisha Hira
- كاتب الإعلانات الأول، Serviceplan Middle East
- Rahul Sharma
- Senior Designer, Serviceplan Middle East
- Paulina De La Torre
- المدير الفني الأول، Serviceplan Middle East
- Radhi Raut
- المدير الفني، Serviceplan Middle East
- Jose Najera
- Head of Arabic, Serviceplan Middle East
- Rana Ahmad
- كاتب الإعلانات بالعربية، Serviceplan Middle East
- Nehal Salah
- منتج الوكالة، Serviceplan Middle East
- Geetika Sood
- Junior Producer, Serviceplan Middle East
- Saquib Wakankar
- Digital Lead and Culture Consultancy, Serviceplan Middle East
- Peaxh Fantastic
- رئيس التخطيط الاستراتيجي، Serviceplan Middle East
- Frances Valerie Bonifacio
- Director of Creative Strategy, Serviceplan Middle East
- Sajju Ambat
- Head of Digital Innovation, Serviceplan Middle East
- Karim Mroueh
- Studio Finalizer, Serviceplan Middle East
- Noushad Palepadiyan
- Studio Finalizer, Serviceplan Middle East
- Artchie Belcena
- مدير الأعمال، Serviceplan Middle East
- Solange Constantin
- مدير الحساب، Serviceplan Middle East
- Mohamad Saboury
- مدير الحساب، Serviceplan Middle East
- Iuliia Borisova
- Strategic Marketing & Communication Sector Executive Director, Department of Culture & Tourism Abu Dhabi
- H.E. Nouf Mohamed Al-Bushlaibi
- Sector Marketing Department Director, Department of Culture & Tourism Abu Dhabi
- Emma Campbell
- Planning, Strategy & Operations Department Director, Department of Culture & Tourism Abu Dhabi
- George Kalliamvakos
- Creative & Production Department Director, Department of Culture & Tourism Abu Dhabi
- Ghadeer Khub
- Special Projects Lead, Department of Culture & Tourism Abu Dhabi
- Imane Zebrini
- Strategic Communications Section Head, Department of Culture & Tourism Abu Dhabi
- Jacqueline Jain
- Creative Content Section Head, Department of Culture & Tourism Abu Dhabi
- Jonathan Muller
- Campaign Section Head, Department of Culture & Tourism Abu Dhabi
- Nada Assaf
- Acting Domestic Destination Marketing Unit Head, Department of Culture & Tourism Abu Dhabi
- Kenneth Monis
- Celebrities & VIPs Management Unit Head, Department of Culture & Tourism Abu Dhabi
- Grainne Murphy
- Campaigns Unit Head, Department of Culture & Tourism Abu Dhabi
- Mohammed El Shorafa
- Digital Design Unit Head, Department of Culture & Tourism Abu Dhabi
- Ahmed Regaie
- Digital Marketing Lead, Department of Culture & Tourism Abu Dhabi
- Ismail Ben Jelloun Touimi
- Social Media Senior Specialist, Department of Culture & Tourism Abu Dhabi
- Kseniya Mahileuskaya
- Campaign Management Specialist, Department of Culture & Tourism Abu Dhabi
- Tariq Naseer
- مصمم الجرافيك، Department of Culture & Tourism Abu Dhabi
- Prageeth Malaka
- المنتج المنفذ، Dejavu
- Manasavi Gosalia
- المخرج، Dejavu
- Gonzalo Oliveró
- مدير التصوير، Dejavu
- Anatol Trofimov
- رئيس الإنتاج، Dejavu
- Kavya Iyer
- Head of Post Production, Dejavu
- Rafic Sawaya
- المونتاج، Dejavu
- Denis Leborgne
- Sound Designer, Silence Track
- Emmanuel Romero
- المؤلف الموسيقي، Music Nerds
- Edy Lan
