BMW / الإمارات / 2024الرقمي والتقنية · حملات العلاقات العامة
BMW iJack.
People thinking about an electric car often check where they could charge it. BMW put photos of its EVs on the Google Maps listings of more than 300 public charging stations in Dubai, so anyone looking found a BMW already plugged in.
- العلامة التجارية
- BMW
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
BMW was entering the UAE's electric vehicle market while buyers still worried about where they would charge. It wanted to appear in that research without buying traditional ads.
الفكرة
Serviceplan Middle East photographed BMW EVs at charging stations across Dubai and uploaded the pictures to each station's Google Maps reviews, with links to BMW's test drive booking page. Someone checking whether a charger was nearby saw a BMW using it.
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Creative Effectiveness – Breakthrough on a Budgetفضية
- Cannes Lions 2024Media – C01 AUDIENCE INSIGHTSبرونزية
فريق العمل
- الوكالة الإبداعية
- Serviceplan Middle East
- Media placement
- Mediaplus Middle East
- Manager Partner, Serviceplan Middle East
- Natalie Shardan
- Manager Partner, Serviceplan Middle East
- Rami Hmadeh
- Manager Partner, Serviceplan Middle East
- Azhar Siddiqui
- Global Chief Creative Officer, Serviceplan Group
- Alex Schill
- المدير الإبداعي التنفيذي، Serviceplan Middle East
- Nishant Shah
- المدير الإبداعي، Serviceplan Middle East
- André Couto
- المدير الإبداعي، Serviceplan Middle East
- Saleh Elghatit
- Strategy & Innovation Lead, Serviceplan Middle East
- Karim Mroueh
- المدير الإبداعي المشارك، Serviceplan Middle East
- Kenneth Barnes
- المدير الإبداعي المشارك، Serviceplan Middle East
- Aashna Gopalkrishnan
- المدير الإبداعي المشارك، Serviceplan Middle East
- Daniel Zacatenco
- المدير الإبداعي المشارك، Serviceplan Middle East
- Sameer Suri
- المدير الفني، Serviceplan Middle East
- Kunal Gagwani
- المدير الفني، Serviceplan Middle East
- Yasir Ali
- المدير الفني، Serviceplan Middle East
- Alejandro Bucoy
- كاتب الإعلانات، Serviceplan Middle East
- Zein Sadedin
- كاتب الإعلانات، Serviceplan Middle East
- Mariam Maroof
- كاتب الإعلانات بالعربية، Serviceplan Middle East
- Nehal Salah
- منتج الوكالة، Serviceplan Middle East
- Geetika Sood
- مدير الأعمال، Serviceplan Middle East
- Rawida Saade
- Sr. Account Manager, Serviceplan Middle East
- Gonca Gorgulu
- مدير الحساب، Serviceplan Middle East
- Tania Zebian
- Account Executive, Serviceplan Middle East
- Tarek Daher
- Account Executive, Serviceplan Group Middle East
- Naba Kadri
- Regional Head of Marketing & Product, BMW Middle East
- Ali Kherallah
- Regional Marketing Communication Manager, BMW Middle East
- Mariam Al Rousan
- Director Marketing & Consumer Life Cycle Management, BMW AGMC
- Ziad Boghdady
- Digital Business Unit Manager, BMW AGMC
- Eyad Hawarneh
- General Manager, Mediaplus
- Charbel Jreijiri
- Media Manager, Mediaplus
- Tareq Almasri
- رئيس التخطيط الاستراتيجي، Serviceplan Middle East
- Frances Valerie Bonifacio
