Royal Enfield / India / 2023Film
The Mountain Has Other Plans.
Royal Enfield embraces unpredictable mountain conditions in its Himalayan launch.
- Brand
- Royal Enfield
- Agency
- Droga5 London
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
Position Himalayan for riders embracing unpredictable mountain conditions.
The idea
Film contrasts rider expectations with mountain reality through photography zine media rides and EICMA reveal. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Royal Enfield
