Hardee's Kuwait / Kuwait / 2016Film
The Hardest Question.
A Kuwait Ramadan film finds humour in the one question a group of men cannot answer: what should they eat?
- Brand
- Hardee's Kuwait
- Market
- Kuwait
- Region
- GCC
- Year
- 2016
The challenge
Make Hardee's a relatable food choice during Ramadan by drawing on a familiar Kuwaiti social setting.
The idea
In a diwaniya, a group has answers to everything until the question of dinner arises. Hardee's becomes the answer.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Hardee's
- Creative
- Beattie + Dane
- Executive creative director
- Anes Al Rayes
- Director
- Aziz Aljasmi
- Production house
- Cinemagic
- Music
- Byrdkill
