Omantel / Oman / 2019Film · Social
Extra Time.
Omantel encouraged people in Oman to use spare time during Ramadan to support their communities.
- Brand
- Omantel
- Agency
- Leo Burnett MENA
- Market
- Oman
- Region
- GCC
- Year
- 2019
The challenge
Build a meaningful Ramadan platform for Omantel that could inspire people to act, not just watch an advertisement.
The idea
Leo Burnett told stories of real Omanis who volunteer outside their day jobs and invited others to donate their own extra time to good causes.
Results
- The campaign source reported that people pledged time to causes, including refurbishing homes.
Case study source: The Brand Berries Source ↗
Credits
- Brand
- Omantel
