MAKE UP FOR EVER Middle East / GCC / 2023Film · Social
Focus On Me.
MAKE UP FOR EVER launched its HD Skin Powder Foundation with films that put creators and makeup artists on equal footing.
- Brand
- MAKE UP FOR EVER Middle East
- Agency
- CRATER
- Market
- GCC
- Region
- GCC
- Year
- 2023
The challenge
Introduce the product to GCC audiences while making the expertise of the brand's makeup artists visible alongside influencer talent.
The idea
CRATER and directors SOVEREIGNS created a series of social films and stills featuring Dina Al-Khudari and Jood Aziz alongside makeup artists, emphasising the performers' individual energy.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- MAKE UP FOR EVER Middle East
- Creative and production
- CRATER
- Directors
- SOVEREIGNS (James Hulbert and Simon Morehead)
- Campaign talent
- Dina Al-Khudari
- Campaign talent
- Jood Aziz
