Bou Khalil Supermarché / LebanonRetail & Shopper · Design & Packaging
The Good Note.
Bou Khalil supermarkets printed LBP1,000 vouchers that people could hand to beggars instead of cash, redeemable only for essentials.
- Brand
- Bou Khalil Supermarché
- Market
- Lebanon
- Region
- MENA
The challenge
Many Lebanese had stopped giving to people begging in the street because they doubted the money would be well spent.
The idea
J. Walter Thompson Beirut designed 'The Good Note', a 1,000-lira voucher shoppers could buy and give away. The person receiving it could spend it on essentials at Bou Khalil.
Case study source: Campaign Middle East Source ↗
Awards
- Cannes Lions 2016Outdoor Lions – Integrated Campaign led by OutdoorSilver
- Cannes Lions 2016Design Lions – Retail - Permanent Environment & Experience DesignSilver
Credits
- Creative agency
- J. Walter Thompson Beirut
- Creative, J. Walter Thompson Beirut
- Sally Alzaza
- Creative, J. Walter Thompson Beirut
- Maya Khourchid
- Creative, J. Walter Thompson Beirut
- Carla Aouad
