L'Oréal Dermatological Beauty · Global · 2025Digital & Tech
The Full Picture.
L'Oréal Dermatological Beauty and the ILDS build a clinical image resource representing a wider range of skin tones.
- Brand
- L'Oréal Dermatological Beauty
- Agency
- McCann Paris
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Help broaden the representation of skin tones in dermatology education and visual reference materials.
The idea
The Full Picture brings clinical photographs into an inclusive image bank. Dermatologists can contribute cases for peer review, expanding the visual material available for learning and research through a partnership with the International League of Dermatological Societies.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- L'Oréal Dermatological Beauty
- Partner
- International League of Dermatological Societies
- Chief Creative Officer
- Julien Calot
- Creative Director
- Joseph Dubruque
- Art Director
- Yun Jin; Alexis Goldenberg
- Copywriter
- Thomas Zukowski
- Director
- Jérôme de Gerlache; Sophie Ebrard
- Editor
- Alexis Goldenberg; Antonio Lizzio
- Sound Producer
- Nicolas Ghyselen · Capitaine Plouf
