Golden Chicken / Saudi Arabia / 2024Film · Social
The Curse of Anything.
Golden Chicken turned the familiar dinner-table answer 'anything' into a comic campaign.
- Brand
- Golden Chicken
- Agency
- Tarek Nour Saudi Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Introduce a ready-to-cook chicken range to people faced with the daily task of deciding what to eat.
The idea
Humorous situations show how the supposedly easy answer 'anything' can create meal-planning indecision, then present the new range as an option.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Golden Chicken
- Creative agency
- Tarek Nour Saudi Arabia
- Production
- Bigfoot Films
- Directors
- Hamba & Doss
