KFC / Singapore / 2021Film
The Colonel’s Guarantee.
KFC Singapore backed its chicken with a quality guarantee.
- Brand
- KFC
- Agency
- The Secret Little Agency
- Market
- Singapore
- Region
- Global
- Year
- 2021
The challenge
Chicken quality claims need a credible guarantee
The idea
KFC promised Singapore customers replacement chicken when meals failed its finger-licking-good standard
Case study source: Branding in Asia Source ↗
Credits
- Brand
- KFC
