FairPrice Group / Singapore / 2023Social
Always, FairPrice.
FairPrice put real employees at the center of its 50th-anniversary films and social game.
- Brand
- FairPrice Group
- Agency
- The Secret Little Agency
- Market
- Singapore
- Region
- Global
- Year
- 2023
The challenge
Respond to inflation while reaffirming everyday service and affordability.
The idea
Documentary-style films feature real employees, paired with a nationwide social quiz-game celebrating FairPrice's 50-year history.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- FairPrice Group
- client
- FairPrice Group
- marketing
- Alvin Neo
