Heineken / الولايات المتحدة / 2022الرقمي والتقنية
The Closer.
Heineken created a bottle opener that could signal the end of the working day by putting work applications to sleep.
- العلامة التجارية
- Heineken
- السوق
- الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Counter always-on work culture by making beer physically disconnect laptops.
الفكرة
A Bluetooth bottle opener automatically put work applications to sleep when opened, creating a tangible boundary between office hours and beer time.
مصدر دراسة الحالة: Branding in Asia المصدر ↖
الجوائز
- Cannes Lions 2023Outdoor – D01 DISPLAYSبرونزية
- Cannes Lions 2023Outdoor – D03 DESIGN FOR PROMOTIONAL ITEMSفضية
- Cannes Lions 2023Outdoor – E02 AMBIENT OUTDOORفضية
- Cannes Lions 2023Direct – B02 USE OF AMBIENT MEDIA: SMALL SCALEبرونزية
- Cannes Lions 2023Brand Experience & Activation – B09 TECH-LED BRAND EXPERIENCEذهبية
- Cannes Lions 2023Brand Experience & Activation – E08 MARKET DISRUPTIONفضية
- Cannes Lions 2023PR – D05 USE OF TECHNOLOGYبرونزية
- Clio Awards 2023Clio Awards / Out of Home / Ambientفضية
- Clio Awards 2023Clio Awards / Public Relations / Launch/Relaunchبرونزية
فريق العمل
- العلامة التجارية
- Heineken
- global CCO
- Bruno Bertelli
- المخرج
- Francois Rousselet
