FxPro / عالمي، including MENA / 2026الأفلام · التواصل الاجتماعي · الرقمي والتقنية
Are You a Real Pro Trader?
FxPro used a comedy casting session to challenge familiar images of financial traders.
- العلامة التجارية
- FxPro
- الوكالة
- FxPro (in-house)
- السوق
- عالمي، including MENA
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Build brand awareness by making the advertising around trading more human and memorable.
الفكرة
Actors audition exaggerated versions of a ‘pro trader’ while an assistant quietly trades in the background. McLaren drivers appear in the film, which is supported by localised digital assets.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- Brand and creative
- FxPro (in-house)
- الإنتاج
- Movie Park Film
- Featured talent
- Lando Norris; Oscar Piastri
- Creative producer
- Alex Redinger
