Taiba / Saudi Arabia / 2025Film
The Charm of Welcome.
Taiba reframes hospitality as belonging, connection, and Saudi generosity.
- Brand
- Taiba
- Agency
- Brand Lounge
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Signal transformation from building properties to shaping human experiences.
The idea
A cinematic welcome film turns hotels and destinations into invitations to belong.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Taiba
- Production
- electriclime°
- Director
- Dania Bdeir
