Almarai (L'Usine) / Saudi Arabia / 2026Film · Social
L'Usine Tasbeera.
Almarai's fast-cut snack film captures Saudi lives and moods in thirty seconds.
- Brand
- Almarai (L'Usine)
- Agency
- The Full Stop
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Show L'Usine Tasbeera fitting different Saudi routines within a thirty-second film, while keeping its varied scenes recognizable and the product appetizing.
The idea
Split screens and contrasting visual treatments connect solitary snacking, couples and groups of friends across seasons and settings. The rapid edit presents one snack as part of many everyday Saudi moments. The linked production reel includes behind-the-scenes footage.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Almarai (L'Usine)
- Production
- Film Pudding
- Director
- Faraj Aoun
- Senior creative director
- Islam Serag
- Senior copywriter
- Mohammed Alshoaiby
- Junior art director
- Tarek Hassan
- Business director
- Mohammed Elkaissi
- Account director
- Alshaima Aldairi
- Regional head of production
- Samer Milan
- Post producer
- Karen Hamad
