⁨The Back Market Promise.⁩

⁨Consumers can hesitate to buy refurbished devices because they doubt their quality. Back Market wanted to make its product promise memorable and credible.⁩

⁨Founder Thibaud Hug de Larauze appears beside his on-screen mother, Valérie, and takes the expression of swearing on her life to an absurd extreme: her possessions become the collateral for his promise. The campaign uses the contrast between the outrageous pledge and her understated reactions to communicate confidence. The rollout spans television, online video, outdoor, social and audio.⁩