Experience Abu Dhabi / Natural History Museum Abu Dhabi / UAE / 2025Social · Digital & Tech
The AI-ncient Influencer.
With Ogilvy Paris' AI.Lab, the museum's T. rex skeleton was turned into an AI-animated social influencer posting episodic, meme-friendly content on museum and Visit Abu Dhabi channels.
- Brand
- Experience Abu Dhabi / Natural History Museum Abu Dhabi
- Agency
- Memac Ogilvy
- Market
- UAE
- Region
- GCC
- Year
- 2025
Results
- 50M+ video views
- 83.8K engagements
- Nearly 96% positive or neutral sentiment
- Top posts: 23M views and 40.7K engagements
Case study source: Memac Ogilvy Source ↗
