Ford (Al Jazirah Vehicles) x HungerStation / Saudi ArabiaCreative Commerce · Digital & Tech
That Affordable.
Riyadh Ford dealer Al Jazirah Vehicles sold the new Ford Territory on HungerStation, the food delivery app, to prove the SUV was as easy to buy as dinner.
- Brand
- Ford (Al Jazirah Vehicles) x HungerStation
- Agency
- Wunderman Thompson KSA
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
The Territory was pitched as an affordable SUV, at around SAR80,000, and the dealer needed a sharp way to make that price point stick.
The idea
The car was listed on HungerStation like any menu item. Buyers could pick a model, check specs, customise options, see an estimated delivery time and pay in the app, with free delivery and registration papers signed on arrival.
Results
- According to the agency, the stunt earned 130 million impressions in three weeks.
- By the agency's figures, 21,701 cars were added to carts and three were bought through the app.
Case study source: Contagious Source ↗
Awards
- Athar Festival Awards 2024Best Partnership CampaignHighly Commended
Credits
- Creative agency
- Wunderman Thompson KSA
