KitKat / التشيك / 2025الإعلانات الخارجية
Take a Break From Your Phone.
KitKat's Czech posters show ordinary scenes of people at bus stops and in queues, each holding a red KitKat bar where their phone would normally be. There is no slogan, headline or logo.
- العلامة التجارية
- KitKat
- الوكالة
- VML Czechia
- السوق
- التشيك
- المنطقة
- عالمي
- السنة
- 2025
التحدي
KitKat is built on the idea of the break, but in everyday waiting moments people now reach for their phones.
الفكرة
VML Czechia restaged everyday waiting scenes with the phones replaced by the bar's familiar red pack, trusting the shape and colour to sign the ad. Miro Minarovych shot the images, which ran on BigBoard outdoor sites and in print titles from Mafra, Czech News Center and Burda. The idea won an internal VML network pitch for Nestlé that drew more than 400 entries.
مصدر دراسة الحالة: Campaign Brief المصدر ↖
الجوائز
- Cannes Lions 2025Print & Publishing – A01 CONSUMER GOODSفضية
- Cannes Lions 2025Outdoor – A01 CONSUMER GOODSالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- VML Czechia
- الوكالة الإعلامية
- Mindshare Czechia
- Media placement
- BigBoard
- ما بعد الإنتاج
- B612 Studio
- CEO, VML Czechia
- Iva Welker
- Global Chief Creative Officer, Innovation & Co-Chief Creative Officer, VML EMEA
- Bas Korsten
- Co-Chief Creative Officer, VML EMEA
- Jaime Mandelbaum
- الرئيس التنفيذي للإبداع، VML Czechia
- Jake Barrow
- المدير الإبداعي التنفيذي، VML Czechia
- Mauro Fardin
- Head of Art, VML Czechia
- Wanslez Quaresma
- Head of Copy, VML Czechia
- Karla Calheiros
- المدير الفني، VML Czechia
- Carlos Paboudjian
- كاتب الإعلانات الأول، VML Czechia
- Helena Johnston
- كاتب الإعلانات، VML Czechia
- Johnny Gaponenko
- Senior Digital Designer
- Soumik Babuya
- رئيس التخطيط الاستراتيجي، VML Czechia
- Kristyna Ochvatova
- Communication Manager, VML Czechia
- Kristyna Hlinakova
- مدير الحساب، VML Czechia
- Aneta Jungvirt
- المصوّر
- Miro Minarovych
- المنتج
- Jozef Pavleje
- Head of OOH
- Jana Stoklasová
- Senior OOH Planner, Mindshare Czechia
- Kateřina Pánková
