⁨Switch Up (Eater 2 Rider).⁩

⁨Show existing Uber Eats users in Japan that they can book a taxi from the same app, without another download.⁩

⁨Reichi writes and performs Switch Up in a music film following her from ordering food at home to travelling to a sauna, studio and nightclub. The song makes the app's Eats-to-Taxi toggle part of her everyday routine, extending the Eater 2 Rider campaign through music, social and in-app placements.⁩