adidas / الإمارات / 2022التصميم والتغليف · حملات العلاقات العامة

⁨Superstar Ravi⁩.

⁨adidas made a Superstar sneaker for Ravi, the Satwa street-food restaurant that has fed Dubai for more than four decades.⁩

العلامة التجارية: adidas
الوكالة: Havas Middle East
السوق: الإمارات
المنطقة: الخليج
السنة: 2022

التحدي

⁨Sneaker collaborations usually go to artists and musicians. adidas wanted a drop that meant something to the communities that actually make up Dubai.⁩

الفكرة

⁨Havas Middle East replaced the Originals badge with Ravi's logo, coloured the leather in the green of the waiters' uniforms, printed the old menu on the tongue and a timeline of the restaurant on the insole. The limited drop drew queues in Dubai, with Red Havas on PR.⁩

النتائج

⁨Storyboard18 reports the shoes sold out and the work reached 32.3M+ people across social and PR.⁩
⁨The same report cites an 80% increase in sneaker sell-through and 20% growth in adidas' social following.⁩

مصدر دراسة الحالة: AdForum المصدر ↖