adidas / الإمارات / 2022الإعلانات الخارجية · التواصل الاجتماعي
I'm Possible UGC Billboards.
For International Women's Day, adidas put ordinary women's workout photos on digital billboards along Dubai's Sheikh Zayed Road.
- العلامة التجارية
- adidas
- الوكالة
- Havas Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
adidas wanted its 'Impossible is Nothing' platform and global 'I'm Possible' campaign to feel local and owned by women in the UAE, not only its athletes.
الفكرة
Women posted an Instagram photo of themselves training or playing sport, finished the line 'I'M POSSIBLE BECAUSE ____' and tagged @adidasdxb. Havas Middle East ran selected posts, with each woman's handle, on digital billboards on Sheikh Zayed Road, next to adidas ambassadors such as Raha Moharrak and Amna Al Haddad.
مصدر دراسة الحالة: The Stable المصدر ↖
الجوائز
- Cannes Lions 2022Entertainment Lions for Sport – C01 FAN ENGAGEMENTفضية
فريق العمل
- الوكالة الإبداعية
- Havas Middle East
