SUMO Mini Cookies / Thailand / 2026Digital & Tech · Social
SUMO World.
Roblox brand world connects Thai youth through gaming, teams, influencers, and rewards.
- Brand
- SUMO Mini Cookies
- Agency
- We Are Social Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2026
The challenge
Keep children connected during school breaks while making the snack useful inside gaming culture.
The idea
SUMO's Roblox hub links purchases to tokens, team play, influencer tournaments, and limited user-generated items.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SUMO Mini Cookies
- Client
- Monde Nissin
- Marketing head
- Piangchit Nilkuha
- Executive Creative Director
- Nutchanun Chiaphanumas
