Jimmy Choo / United Arab Emirates / 2024OOH
Summer Eyewear: Dubai Digital Out-of-Home.
Jimmy Choo's summer eyewear campaign used digital outdoor screens on major Dubai routes.
- Brand
- Jimmy Choo
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Reach luxury shoppers and direct attention toward retail locations during the summer eyewear campaign.
The idea
BackLite selected digital screens near Downtown Dubai, Dubai Mall routes and Umm Suqeim Road to put the collection in front of relevant passing audiences.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Jimmy Choo
- Outdoor media
- BackLite Media
- Media agency
- Media Agency Group
