Dubai Science Park / الإمارات / 2021الأفلام · التجارب الحيّة
Stuck.
Dubai Science Park used an intentionally uncomfortable cinema film to start a conversation about paralysis.
- العلامة التجارية
- Dubai Science Park
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2021
التحدي
Bring attention to a health issue that the campaign's creators felt was not being discussed enough.
الفكرة
The film holds viewers on a restricted, near-static image and unsettling sound before revealing its subject. It was supported by social content, workshops and other awareness activity.
مصدر دراسة الحالة: Dubai Science Park / TECOM المصدر ↖
الجوائز
- Dubai Lynx 2022 — Bronze, Creative Strategy / Breakthrough on a Budget (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/202217030946_50838E68B01844A4AB1DF6114F9ADEF8_Dubai_Lynx_2022_Creative_Strategy_Winners.pdf)
- MENA Effie Awards 2021 — one Gold and two Silver awards, as reported by the client (https://www.linkedin.com/posts/saad-yusuf-963a0638_menaeffiesawards-menaeffiesawards-dubailynx-activity-6870943189340065792-Phn1)
فريق العمل
- العميل
- Dubai Science Park
- الوكالة الإبداعية
- FP7 McCann Dubai
- Healthcare agency
- McCann Health Middle East
- Concept, writer and film director
- Tahaab Rais
- شركة الإنتاج
- FEEL Productions
- Production consultant
- Dejavu
- تصميم الصوت
- MangoJam Studio
