Zurich International Life / الإمارات / 2024التجارب الحيّة · التواصل الاجتماعي · الأفلام
The Blue Sofa.
Zurich took a blue sofa around UAE malls to start conversations about people's dreams and financial planning.
- العلامة التجارية
- Zurich International Life
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Make financial protection and planning feel personal and relevant to UAE residents.
الفكرة
Hosts Khalid Al Ameri and Priti Malik invited visitors to sit on the travelling sofa and share their aspirations for themselves and loved ones, opening a conversation about how to protect those goals.
النتائج
- Zurich reported more than 200 conversations and over 2.5 million video views at the time of the case study.
- Zurich reported that traffic to its Middle East website doubled in the preceding month.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Zurich International Life
- Campaign partners
- Brand Box, Home Screen Entertainment and Brand New Galaxy
- Hosts
- Khalid Al Ameri and Priti Malik
- Senior digital marketing lead
- Sanaya Zubairy, Zurich
