Starbucks / الإمارات / 2022التجارب الحيّة · الإعلانات الخارجية · الرقمي والتقنية
Starbucks Rewards: Burj Khalifa Takeover.
Starbucks launched its UAE rewards app with a Burj Khalifa projection and a live Downtown Dubai experience.
- العلامة التجارية
- Starbucks
- الوكالة
- Horizon FCB Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
Introduce the new loyalty app and motivate customers to join its rewards community.
الفكرة
Horizon FCB created a three-minute tower projection, a pop-up and photo booth, with guest names and star imagery connecting the physical launch to the app and social sharing.
النتائج
- The launch event was attended by more than 50 influencers, according to the campaign source.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Starbucks
- Regional operator
- Alshaya Group
